Smashing the Myth of the Press Release A musician uses years honing his craft. He writes world-class songs and works them in a manner that moves his listeners to tears. He documents a demo tape and sends it to record labels. H-e gets a contract and becomes rich, famous and admired. The lesson: demo videos will be the secret of becoming a famous musician. Wait, you say, the demo tape was just a tool, just his way of conveying his expertise. It is his ability as an artist that got him the contract and made him famous. You are right, of course. He may have become just like popular if a record executive found him face-to-face, or learned about him from a friend, or as a result of a variety of other events. Which brings us to the news release. Somehow, the news release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Distribute a press release. Want to become famous? News release. Want to get o-n the cover of Newsweek? Press release. Promotion ‘gurus’ are springing up all online offering the press release since the answer to all advertising problems. Just knock-out a launch, mass email it to writers, sit back and await Oprah to call. It is a cruel joke. Here’s the reality: the news release is no more important to your potential of rating free publicity than the test tape was to your artist friend. If he’d no talent, if his songs sounded like trash, the most effective recorded demo tape on earth wouldn’t get him signed. Ditto for the publicity seeker. If you don’t have a tale to tell, your press release is totally useless. I am maybe not knocking the news release — it’s a significant tool. But it is just that: an instrument. It is not the very first thing you will need to consider when it comes time to seek promotion. The truth is, it’s among the last. And it is not even essential (I’ve gotten lots of advertising with merely a pitch letter, a quick e-mail or perhaps a call). If you worship at the shrine of the news release, it’s time and energy to rearrange your priorities. If you think anything, you will maybe hate to study about
your hagerstown md audiology. Here, then, are things that are MORE crucial than a press release in building publicity: 1. A story. This is the exact carbon copy of our musician’s expertise. It is the foundation for the publicity efforts. Get new info on our affiliated web page – Click here:
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study hagerstown md hearing aids. Without it, your news release means nothing. To learn about how you can develop a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to ‘Is my company/website/life really newsworthy’? 2. Learning how to think as an manager. Oh, what an advantage you’ll have in rating promotion total those news release worshippers once you learn how to get inside the head of a manager. Provide a manager what he wants in the manner he wants it and you’ll do good. I’ve got a whole article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust me, it will make a world of difference. 3. Significance. Tie-in with a media event, make your-self part of a trend, piggyback on a more substantial competitor’s story, but, by all means, make your story part of a image that’s larger than simply your business. Stories that you can get in a vacuum quickly run out of oxygen. 4. Persistence. Sending out a press release and looking forward to results is lazy and inadequate. If you really believe in your story, and you believe that it’s right for a particular media outlet, you must fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE giving the release. If one manager says no, decide to try somebody else. If they all say no, come-back at them with a different story angle. If you are interested in politics, you will likely wish to study about
hearing aids hagerstown md. Getting press involves a lot more than just sending out a news release. Handle it as seriously and with the maximum amount of respect as our newly minted rock-star treats his art and you will end up well on the road to success.