All of us know there is more to a fruitful acupuncture practice than its appearance. But is it an important part of the problem? Without a doubt.

Have a look at the following 3 health-related internet sites (their pictures, not content) and tell me which you would choose to work with:

http://www.venturaholistic.com

http://www.asfamilyacupuncture.com

http://www.acunut.com

Today, Im not likely to say anything negative about these sites, but examine..

Is picture everything?? No.

All of us know there’s more to a successful acupuncture practice than its appear-ance. But could it be an important part of the problem? You bet.

Have a look at-the following 3 health-related websites (their pictures, maybe not content) and tell me which you’d choose to conduct business with:

http://www.venturaholistic.com

http://www.asfamilyacupuncture.com

http://www.acunut.com

Today, Im not going to say something negative about these sites, but look at site no 1. Great, clean pictures that convey an expression of:

Professionalism

Trust

Temperature

Harmony

The appearance and feel of the site leaves an emotional resonance with the viewer. Discover supplementary resources on this related essay by visiting Members |. It’s soothing and reassuring. It does not seem like the site was hacked together by a novice. High quality is reflected all through.

That’s what you would like.

If your site (and all your promotional materials for instance) is any such thing less than this, keep improving your picture before finest quality is reflected.

I also suggest putting an image of yourself directly on the home page of your site. Not only any old picture. It’s to be you looking superhuman: Confident, comfortable, thoughtful, intelligent, compassionate. Every one of the beliefs that individuals search for in a healthcare practitioner.

Have a look at this site for a typical example of a terrific headshot:

http://www.graysonacupuncture.com

Now, I dont know this acupuncturist, but she looks like somebody I would trust. I look at that picture and believe, Wow, I bet she’s successful; I bet she could help me!

Does your head-shot present the exact same experience to your future patients?

Dont ignore the importance of the little details. Picture isnt everything; nonetheless it IS what produces that all powerful first impression that makes some one desire to place their health in the hands.

The general site success method is:

Benefit-oriented content + Top quality feel and look = Very successful website that will bring a flood to you of new people!

Now, use the same method for-all of one’s marketing materials. Make them all first-rate. Your promotional materials seem cheap and think about it: If someone is paying $60-200 to your service, this has a tendency to perhaps not sit well with your target audience. Make your workplace look beautiful too. Exactly what reflects on your own practice, allow it to be look good.

This simple bit of advice may go a long way towards creating your dream practice.