The meta description tag is a of text that goes inside the \head\ element of your CODE, and it is used to provide a brief… The meta description tag has undergone notably of a, with accompanying description to your internet site in search engine results as search engines often showing this snippet of code. After years in the SEO wilderness, the meta description tag is making a return. Just what exactly does this mean for the search engine marketing efforts? The meta description tag is a of text that goes within the area of your CODE, and it is used to offer a brief overview of a web page. It could be read and accounted for by search-engine spiders, even though meta description tag can’t be seen on-screen by human readers. The description is one of many meta tags that may be used in the mark-up of a site, but only the meta key words and description (a listing of words and phrases that you associate with your website) used to possess a bearing on search engine rankings. The worthiness of meta-tags for search rankings was at its peak during the late 90s and early 00s. The terms found within the keywords and information tickets (amongst other factors) were used by formative search engines to help judge the significance of a web site in comparison to the search query. Regrettably, as is generally the case with most search engine optimisation techniques, weaknesses were exposed and the tags were exploited by some SEOs by \keyword stuffing\ them or using terms with high-traffic but no meaning to the site. As a result, and in contrast of on line fantasy, the importance of the words within in meta-tags was nullified. The emergence of as a major player in the search-engine conflicts in particular Google sounded the death knell for meta tags. Google put more importance on precise page content and link popularity, and for a time was also the only search engine that didn’t pay any attention to the keyword tag. But recently, several webmasters have realized that the meta description tag has been displayed in Google benefits, which may possibly hold powerful implications for your marketing strategy. Google just usually features a bit of text within the site that matches the user’s query, but recently the meta-description tag has additionally been exhibited. It currently shows the information when every one of the search terms is found inside the page’s title tag. That means, if the words \golf gear for sale online\ are all inside your title tag, and an individual searches for all of the words, the meta-description is likely to be displayed. Even if the consumer looks for \golf equipment\, the description tag will still be displayed. Nevertheless, if a key phrase perhaps not present in the name tag can be used, Google can revert back to showing part of the body text. So why is this important? Understanding the conditions under which the description tag is shown will give the edge to you in having your site noticed amongst the countless others in the search results. Discover further on website designers by visiting our great link. You’re still in competition with nine other sites for that all important click through, even if you appear in the top ten results. Having a well crafted and targeted information tag can help you influence an increased click through rate than the competition. Some informed webmasters have even been known to put their phone number in their description tag to provide a head start to them-selves. Your keywords should be found in a well optimised site, if you find a way to get a premier five ranking for your precise conditions, the description tag might be exhibited often. Even though terms in a meta-description tag still will not count towards the standing of your page, the tag still serves an objective and may be worth putting some work and concern into. The text which individuals see alongside their search engine results may influence which site they select remember this when considering your marketing efforts!.