There are many keyword tools out there. I like to use Overtures because its free and easy. Remember that the numbers from Overture are often filled often a l… Hows that list coming along? You wll remember in-the first element of this collection I covered getting a list together of some ideas for your site or blog market. Hopefully you’ve a good sized listing of general classes. The following steps include narrowing the keywords and then performing some supply and demand study. There are many keyword tools out there. I prefer to work with Overtures because its free and easy. Keep in mind that the numbers from Overture usually are filled sometimes only a little sometimes a good deal. They fudge the figures by counting like questions fly and flies or internet and affiliates get counted because the same query. Remember they earn more money persuading their prospective advertisers that the key phrase is common. So plug-in one of many general search terms from your list. Im going to test dogs. Listed below are the results: Searches done in February 2006 Count Research Term 1104234 dog 225786 dog breed 183180 dog instruction basics 152056 dog show 139072 dog breeders 98321 dog name 97021 dog training 91172 dog image 88480 dog available 62657 dog brushing 56907 dog gift I edited a number of like snoop dog out for expediency. I like dog breeds and dog training [basics]. Seems like people are searching for both a lot. Now that we’ve the need, lets go over to Google and always check the present. Enter the precise search phrase, putting quotes around it therefore Google searches for precisely what we wish. Should you put in dog breeds, Google returns 5,59o,000 results. Try looking in top of the right-hand corner with this number. Have you ever heard of Sumantra Roy? Probably not. Hes a guy who focuses primarily on particular keyword study and Search Engine Optimisation. He’s invented a system called the Keyword Effectiveness Index or KEI to measure the potential of a keyword. I use a less complicated version of it. Here it is: KEI = Demand / Supply That is – Demand split by Supply. The bigger the KEI the greater. Thus giving a simple KEI to you that ranges from 1-10. People compare this to the Richter Scale, and therefore each successive number is exponentially better than the last number. Click this web site link building service to read the reason for this view. In our example above, the KEI for dog breed will be.04, which isnt that good. Dog Training Basics produces 45,600 benefits for Google. The KEI could be 4, which is fantastic. Hmmwait a minute. We found out about high pr backlinks by searching Google. Our lesson is concluded by that. Bye. [Sound of running down the door and hallway slamming]. A bit geek laughter there. Do a few more and see what you think of. I did dog title and got a of.10, which is lousy. I also tried dog surprise, which got me a KEI of.07. I often grab the best KEI key words and plug them back in the Overture device and check it out again. Incidentally, Wordtracker does this all for you. Try it for free and see how easy it is. Just keep in mind that they use various sources for both supply and demand than my example above, but that shouldnt make an excessive amount of a difference. So now we must have a much smaller list that’s good quality prospects on it..