While several factors affect the ratings of a web site, any search engine optimization work isnt worth a 2nd of your time without one and individual unknown: appropriate and competitive key words. Allows examine an example: a local moving company made a decision to boost its internet site. It knows (or thinks that it does) that the most popular key words because of their type of business are moving and movers. In a first glance, seems like everythings fine: the key words produce great results, and should seem to be appropriate. Learn more on the affiliated site – Click here: http://www.orange-county-seo.com/. However, you can find two mistakes made here. The first one is keyword relevance. Whats the use for our local moving company of people that are looking for movers or moving in Denver, CO, Boston, MA or New York, NY, whenever they are based and offering services in and around San Francisco only? Another error is keyword effectiveness. Itll get much more time and effort to get top ratings for such competitive and common general keywords as moving and movers than to acquire same benefits for some thing more specific and related, such as movers Bay Area or moving San Francisco Bay Area. Not merely are these key words more likely to convert people to consumers, but in addition its a much easier and less time-consuming process. If the world we reside in contains atoms, the smallest and most significant particles in search engine optimization world are keywords. In reality, theres nothing complex about them, if one recalls three things about keywords: relevancy, success and Wordtracker. Wordtracker.com is definitely an UK based company that provides an important search engine marketing techniques support tool: keyword research and research. It helps to discover and pick keywords which are both competitive and relevant. Appropriate mean that the keywords are associated with your website, and that these are in order to find your form of business the words people are typing in Google, Yahoo or MSN. To study more, you are asked to look at: orange-county-seo.com. Still another important factor in determining a good keyword is its performance. Lets say we have a keyword movers that includes a history of showing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This implies that this keywords efficiency index is 1009/15400000=0.066. This index shows that the keyword is far too competitive and youll probably wind up somewhere at the center of Googles search engine results if you make an effort to boost your website for this particular keyword. A rule of thumb is to find key words which are quite popular and at the same time have less web-pages competing for them. While something between 10 and 100 can be focused also, a good keyword is thought to have an effectiveness index of over 100. Naturally, with out the proper keywords which can be both appropriate and competitive its difficult to succeed in any search engine optimization plan. Without knowing your niche words, youll probably end up fighting against the web sites with tens of thousands of inbound links optimized by search engine optimization gurus and will be lost in an incredible number of search results no body will also ever discover you exist. On the other hand, all it takes to have your web traffic from 0 to couple hundreds every day might be some thing as simple and cost-effective as Wordtracker..