If there is something Internet Search Engine Marketers and website owners fear – it’s a significant algorithm upgrade, particularly by Google. Well, much-as we might want it not to happen, its here. Google has recently done a significant algorithm update, nick called Jagger update series. Google does minimal algorithm changes nearly o-n a monthly basis and once in a little while, it uses a significant algorithm upgrade. The last important Google protocol update happened in November 2003 called the Florida update, which made quite a stir with site ratings. To learn more, read our article o-n Google Florida Algo Update. Just like the Florida update, the much feared blender act have been done by the Jagger update. It’s churned the sites and turned it into a summary of unrecognizable pulp. Google has been a hot-favorite between the net area searching for information. Most believe the serp’s will always be very appropriate. It would be therefore safe to assume that whatever algorithm Google has, works just fine. So why does Google must re-engineer its perfect-looking algo so dramatically? Has it maybe not heard the old saying do not fix what aint broke? From Google’s viewpoint, the reason why is straightforward and good. Well, for starters, web is ever-evolving and the algo often must be modified in order to supply the best of results. Google built an algo, which it thinks will reward good sites and rank them well for the readers. Google, like most other search engines, keeps this algo a carefully guarded secret to avoid it from being abused. But, the Search Engine Optimisation community is consistently at work attempting to rank their web sites well. Using calculated uncertainty, rational thinking, specific tests and extensive trial-and-error techniques, they slowly figure out what the protocol likes and dislikes. Armed with this understanding, it is not difficult to focus on sites to rank them full of SERP (Search Engine Result Pages), irrespective of whether the website deserves to rank at the top or not. This type of algorithm abuse leads to less-than desirable’ websites displacing great sites from-the top ranks, polluting the Google index. Subsequently, following a Kaizen philosophy, Google has to re-engineer its algorithms to keep, what it thinks are poor sites, out-of its top ranks. Be taught further on the affiliated URL by visiting roland fraiser news. Obviously, main protocol improvements upset the existing high-ranking websites & delivers a lot of Search Engine Optimisation specialists back to their work-bench to be able to begin all over again. What’s interesting to notice could be the timing of the algorithm upgrade. When Google updated its formula in November 2003, there have been large-scale accusations by website owners that Google deliberately upset the ranks of common web sites just before the Christmas shopping season to force them into getting Google AdWords paid advertising as a way to preserve the visitor traffic. If you have an opinion about shopping, you will maybe wish to compare about roland fraiser news. While Google promises that the algo update choices are not affected by the AdWords team, it’s hard to understand why they would once more pick a important moment just before Christmas buying season to update their protocol. The levels are very high and its business after all. Google earned $1.57 Billion in Q3 of 2005. If 2003 pre-Christmas protocol upgrade result is any indication, I calculate that Google would record earnings of over $2.05 Billion in Q4 of 2005..