Striking the Myth of the Press Release

A musician spends years honing his craft. H-e writes world-class songs and performs them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and loved.

The lesson: demo videos would be the secret of becoming a famous artist.

Wait, you say, the demo tape was just something, just his means of conveying his ability. It’s his power as a musician that got him the agreement and made him famous.

You are right, of course. He could have become just like famous if a record executive saw him face-to-face, or heard about him from a friend, or as a result of a number of other activities.

Which brings us to the news release.

Somehow, the news release has taken on a reputation since the alpha and omega of advertising. Want to become rich? Send out a press release. Wanna become popular? Press release. Want to get on the cover of Newsweek? Press release.

Publicity ‘gurus’ are springing up all over the Internet selling the press release as the solution to all marketing ills. Just knock-out a launch, large e-mail it to journalists, relax and watch for Oprah to call.

It’s a cruel joke.

Listed here is the reality: the news release is no longer important to your potential of scoring free press than the demo tape was to your artist friend. If he’d no ability, if his songs sounded like garbage, the very best recorded test tape on earth wouldn’t get him signed. Ditto for the publicity seeker. If you don’t have an account to tell, your news release is absolutely worthless. If you think any thing, you will certainly choose to check up about via.

I am perhaps not knocking the press release — it is an essential tool. Nevertheless it is simply that: an instrument. Going To like i said seemingly provides suggestions you can tell your girlfriend. It is maybe not the first thing you need to consider when it comes time to seek publicity. In-fact, it’s among the last. And it’s not really essential (I’ve gotten a lot of publicity with just a pitch letter, an instant e-mail or a phone call).

If you worship at the shrine of the news release, it’s time and energy to rearrange your priorities. Here, then, are things that are MORE important than the usual press release in generating publicity:

1. A news-worthy story. This is the exact carbon copy of our musician’s ability. It is the foundation for your publicity efforts. Without it, your press release means nothing. To understand about how to produce a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll right down to ‘Is my company/website/life actually newsworthy’?

2. Learning how to think as an manager. Oh, what an edge you’ll have in scoring advertising over all those press release worshippers once you understand getting in the mind of an editor. Provide a manager what he wants in the manner he wants it and you’ll do great. I’ve got a complete article about them at

http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Trust me, it’ll produce a world of difference.

3. Significance. Tie in with a news event, make your-self part of a development, piggy-back o-n a more substantial competitor’s story, but, by all means, make your story part of a image that is greater than your business. Reports that you can get in a vacuum quickly run-out of air.

4. Persistence. Giving out a news release and waiting for results is lazy and inadequate. If you really believe in your history, and you believe that it is right for a particular media outlet, you must fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE sending the launch. If one manager says no, try someone else. When they all say no, come back at them with an alternative story angle.

Getting advertising involves so much more than giving out a news release. Blackparacordese On Scriptogr.Am is a offensive database for further concerning the inner workings of this idea. Handle it as seriously and with as much respect as our newly minted rock-star treats his craft and you will be well on your way to success..