Your Fortune is in the Follow Up! Would you blow your whole annual advertising budget on just one single ad to run once through the Superbowl? Obviously you’d not. You realize that individuals seeing your message only once wouldn’t be sufficient. Then why do we have a tendency to spend our time and dollars on marketing, in the place of repeated messages? The clear answer is.. most people just don’t know much better. O-r, perhaps it seems dull to repeat your concept over and over and over and over. But the stark reality is, your fortune is in the follow-up! Earlier this week-end I went to listen to direct marketing grasp Bill Glazer (my marketing advisor who goes Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak in a conference in Los Angeles. During his talk, he shared with the audience how he spent the last few years of his life working Baltimore’s #1 retail men’s clothing store, Gage Menswear, along with his late father. To get one more way of interpreting this, people may check out:
read more. Bill talked about among his first direct mail campaigns, and how throughout the planning stages h-e reported to his father that they were likely to mail a particular promotional offer to the sam-e list not once, not twice, but 3 x.
Web Address includes additional info concerning the meaning behind this belief. His father was shocked and yelled at Bill he was crazy and was wasting their money! Bill endured and shipped all three pieces of the plan. Well, their results unveiled that mailing exactly the same offer 3 times not only improved their response, it DOUBLED their response! Pop was floored, and h-e sure was delighted with the quantity of sales that came in. From that time on h-e also trusted Bill making use of their marketing dollars. Why does repeating your message work? On the web newsletters writing It’s simple.. people are overwhelmed with messages each day. Last fact I heard was every one of us sees over 3,700 unique messages per day! Meaning you need to repeat your self over and over if you’re going to break through the debris, really get their interest, get them to read or hear AND get them to answer. Your task will be to now have a look at all areas of the marketing and advertising in your company, and see where you need to add some follow-up. Some quick places to check at: Your E-zines – Have you been writing your ezine enough? Monthly only doesn’t cut it anymore. This forceful
aaron parkinson encyclopedia has numerous ideal warnings for where to recognize it. You need to be reaching out and ‘touching’ your prospects and clients at least one time per week, if not more. Visiting
via maybe provides cautions you might use with your uncle. (If you’re running out-of a few ideas or you’re uncertain how exactly to do this without bugging folks, my ezine system protects that for you!) Teleseminars and Live Events – When selling events, you’re going to need a lot more than one or two ads or mailings. As a general rule, when I am really trying to refill a teleseminar (phone class) I sent out a minimum of three emails specialized in the campaign. For live events, you’ll need lots of messages, and well ahead of time. All the instructors I am aware start advertising a minimum of six-months before any live event they are hosting! One-on-One Marketing – If you cold phone or mail out letters to prospects, exactly how many times are you following up? Don’t be afraid to call o-r mail again. I myself have finally responded to a present after I’ve been contacted repeatedly, and was glad the seller took the initiative to check out up. Promotion – In place of blowing your budget on a number of large ads each year, try running a smaller offer far more often! Also many publications, both on the web and offline, will usually offer you big savings for purchasing more than one ad at the same time. (I do that with ads in my own ezine, Straight Shooter Marketing.) Remember, many marketing experts who check each one of these methods say that consistency is the key. So do not even feel you have to be creative with your marketing – just saying or mailing a similar thing over and over is preferable to not saying it or mailing it again.